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'File 29/28 British Industrial Fair' [‎189r] (377/512)

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The record is made up of 1 file (256 folios). It was created in 13 Sep 1934-24 Dec 1950. It was written in English, Arabic, French, Spanish and Portuguese. The original is part of the British Library: India Office The department of the British Government to which the Government of India reported between 1858 and 1947. The successor to the Court of Directors. Records and Private Papers Documents collected in a private capacity. .

Transcription

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(
Circular for Officers in T.C. and C.D,0. Service
London Fashion Fortnight
In accordance with the request made in S. & F. 283 / 5 / 48 , we have
now received from the majority of posts the revised mailing lists for
invitations to the London Fashion Fortnight* We are glad to see that
man/ 01 these have been drastically revised, and that, for example,
piece-goods and men’s wear buyers have been cut out*
Nevertheless there has been some difficulty over defining
precisely the type of person to whom Fashion Fortnight publicity
should be addressed. After discussion with the Trade we have come
to the conclusion that in the main the following are the chief classes
( 1 ) Department stores (merchandise manager or fashion buyer);
(2) Speciality fashion shops and medium-size retailers;
( 3 ) Importer-wholesalers who supply small retailers (we are not
sure that this is at all an important class, but it may be so in
some countries)*
If these definitions lead you to revise your lists once more
we would appreciate your treating the matter as urgent, so that we
can base our despatches this year as far as possible on the B.I.F,
mailing schedule. We hope, too, that you will continue to send us
selected names and addresses as they come to your knowledge, bearing
o.n mind always that our appeal is to the buyer of women' 3 fashions
and not to other branches of the textiles and clothing trades*

About this item

Content

This file contains correspondence, promotional material and other documents related to the British Industries Fair (BIF) in London and other similar events in London, including a mechanical handling conference (1948) and an engineering and marine exhibition (1949).

The file contains a number of invitations to attend the fair that were sent to prominent merchants in Bahrain by the Political Agency An office of the East India Company and, later, of the British Raj, headed by an agent. in Bahrain as well as replies sent back by these merchants. Much of this correspondence is in Arabic (with English translations).

The file also contains promotional material related to the BIF and other events including the following:

  • a pamphlet written by Malcolm Logan entitled 'Story of the B.I.F.' The pamphlet is in English, French, Spanish and Portuguese (folios 142-149);
  • two posters for the Mechanical Handling Conference in London 1948, one in French (folio 151) and one in English (folio 152);
  • a pamphlet entitled 'Background to the B.I.F.' (folios 203-210).
Extent and format
1 file (256 folios)
Arrangement

The papers are arranged in approximate chronological order from the front to the rear of the file.

Physical characteristics

Foliation: the main foliation sequence (used for referencing) commences at the front cover with 1 and terminates at the inside back cover with 256; these numbers are written in pencil, are circled, and are located in the top right corner of the recto The front of a sheet of paper or leaf, often abbreviated to 'r'. side of each folio. An additional foliation sequence is also present in parallel between ff 4-117; these numbers are also written in pencil, but are not circled (except for a few circled numbers which have been crossed out).

Written in
English, Arabic, French, Spanish and Portuguese in Latin and Arabic script
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'File 29/28 British Industrial Fair' [‎189r] (377/512), British Library: India Office Records and Private Papers, IOR/R/15/2/1755, in Qatar Digital Library <https://www.qdl.qa/archive/81055/vdc_100026470000.0x0000b2> [accessed 18 April 2024]

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