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'File 29/28 British Industrial Fair' [‎225v] (450/512)

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The record is made up of 1 file (256 folios). It was created in 13 Sep 1934-24 Dec 1950. It was written in English, Arabic, French, Spanish and Portuguese. The original is part of the British Library: India Office The department of the British Government to which the Government of India reported between 1858 and 1947. The successor to the Court of Directors. Records and Private Papers Documents collected in a private capacity. .

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4
(b) Strict economy makes it necessary to keep despatches by air mail to a minimum. Small
parcels sent by air attract “ minimum rates.” If, therefore^ because of late deliveries from the
printers, or for any other reason, it becomes necessary to despatch small parcels by air, these will be
sent through Information Services Bag for re-direction to Posts locally. There will be one exception
to this rule; one copy each of the London and Birmingham advance catalogues will be sent to each
Senior Post direct by air early in the New Year.
Overseas Officers are asked to advise Information Officers in their areas that the Information
Services Bag will from time to time contain parcels of B.I.F. publicity material addressed to Overseas
Posts.
11. Central Office of Information Services. (Photos, Features, etc.)
Almost every service of C.O.I. will begin to produce B.I.F. material six months before the Fair
and Information Officers should notify their requirements of any particular type of material now.
The Department will ask C.O.I. to provide a programme of material they intend to issue.
12. —Overseas Press Service.
Transmission 6 provides valuable information about the Fair, and senior Posts who receive these
messages are asked to circulate them to every Post which may have to deal with B.I.F. enquiries.
13. —Broadcasting.
The B.B.C. will broadcast information in all overseas programmes (including a long series on the
North American and Overseas wavelengths) the times of which will be advised in O.P.S. Transmission 6.
Copies of scripts can be provided on request, but only after the broadcasts. The personal efforts made
by Officers to arrange local broadcasts about the 1950 Fair were much appreciated by both the
Department and the exhibitors.
14. —Films.
Film shots of the 1950 Fair will be shown in C.O.I. newsreels in overseas countries at the time
business men are deciding whether to visit the Fair.
15. —Lantern Slides.
Lantern slides may form a valuable medium of publicity where free exhibition can be obtained
in cinemas or in connection with special film shows or meetings. As an experiment, arrangements
have been made to supply slides, in colour, giving the dates and location of B.I.F. to Posts which send
details of their arrangements for display and numbers required. Foreign language versions or special
wording or designs can be supplied if a Post forwards a draft of its requirements. (The cost of such
slides to the Department varies according to quantity from 5/- to 10/6d.—plus postage.)
16. —Co-operation by Associated British Chambers of Commerce.
The Association of British Chambers of Commerce is anxious to do all it can to promote the success
of the Fair. Through its affiliation with British Chambers of Commerce overseas, the Association hopes
to play an increasingly active part in stimulating the interest of overseas buyers.
rs
17. —B.I.F. 1952.
The campaign to publicise B.I.F. is a long term one; Festival Year will bring a record number of
visitors but Overseas Officers will realise the importance of looking ahead to 1952 when Britain will
not have the same attractions for visitors.
18. —Press Correspondents.
Information Officers may be able occasionally to suggest to newspapers, etc., that their London
correspondents should obtain information about the Fair whifh would be of local interest.
19. —Campaign in U.S.A.
The 100,000 dollar campaign in 1950 attracted 50 per cent, more visitors from the U.S.A. than
in 1949. A special campaign is again being organized in 1951. Many organisations such as tourist
agencies, airlines, shipping companies, etc., are co-operating to bring B.I.F. 1951 to the notice of
Americans. Film shots taken at B.I.F. 1950 will be shown in television programmes.
20. —Special Local Activities.
The man on the spot can often take advantage of local conditions to gain excellent free publicity
for B.I.F. in his area. Examples of what has been done along these lines in the past include:—
(i) A prominent window display of British products built round a notice of the forthcoming
Fair.
(ii) A locally prepared B.I.F. leaflet circulated to delegates attending a national conference of
business men.

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Content

This file contains correspondence, promotional material and other documents related to the British Industries Fair (BIF) in London and other similar events in London, including a mechanical handling conference (1948) and an engineering and marine exhibition (1949).

The file contains a number of invitations to attend the fair that were sent to prominent merchants in Bahrain by the Political Agency An office of the East India Company and, later, of the British Raj, headed by an agent. in Bahrain as well as replies sent back by these merchants. Much of this correspondence is in Arabic (with English translations).

The file also contains promotional material related to the BIF and other events including the following:

  • a pamphlet written by Malcolm Logan entitled 'Story of the B.I.F.' The pamphlet is in English, French, Spanish and Portuguese (folios 142-149);
  • two posters for the Mechanical Handling Conference in London 1948, one in French (folio 151) and one in English (folio 152);
  • a pamphlet entitled 'Background to the B.I.F.' (folios 203-210).
Extent and format
1 file (256 folios)
Arrangement

The papers are arranged in approximate chronological order from the front to the rear of the file.

Physical characteristics

Foliation: the main foliation sequence (used for referencing) commences at the front cover with 1 and terminates at the inside back cover with 256; these numbers are written in pencil, are circled, and are located in the top right corner of the recto The front of a sheet of paper or leaf, often abbreviated to 'r'. side of each folio. An additional foliation sequence is also present in parallel between ff 4-117; these numbers are also written in pencil, but are not circled (except for a few circled numbers which have been crossed out).

Written in
English, Arabic, French, Spanish and Portuguese in Latin and Arabic script
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'File 29/28 British Industrial Fair' [‎225v] (450/512), British Library: India Office Records and Private Papers, IOR/R/15/2/1755, in Qatar Digital Library <https://www.qdl.qa/archive/81055/vdc_100026470001.0x000033> [accessed 28 March 2024]

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