PZ 7705/39 'Egypt: British Embassy measures to influence Arabic press' [‎9r] (17/38)

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to ufe only as media of advertising those papers the
editorial policy of uhich was politically satisfactory.
Thus In Egypt t was attempted to follow the example of
the Germane and Italians and to canalise all British
advertising through one agency An office of the East India Company and, later, of the British Raj, headed by an agent. . Unfortunately, in spite
of several conferences in London, lengthy correspondence,
and conversations with the local British Chamber of Commerce,
this proved impossible. Nevertheless, means were found to
bring pressure to bear on papers who derived their
advertising through an agency An office of the East India Company and, later, of the British Raj, headed by an agent. in London to persuade the
manager of thi s agency An office of the East India Company and, later, of the British Raj, headed by an agent. to warn certain papers that
advertisers in the United Kingdom were expressing unwillingness
to continue to patronise those whose policy was anti-
British. Moreover individual British advertisers in Egypt
undertook to drop a similar hint to offending Journals.
This had a most salutary effect. But n addition it was
decided to allocate to various Journals, subject to an
implicit understanding of a favourable editorial attitude,
monthly appropriations varying from £E.10 to SE.80 per month
under the guise of genuine advertisements on behalf of the
Travel and Industrial Association of Great Britain. In
addition or as an alternative to space occupied by these
advertisements it was understood that there would also be
editorial space available for articles reflecting favourably
on the British cause. Since the war, the ”Travel Association”
fapade has been dropped and the lublicity Section of the
Embassy has arranged for facilities to be available under
the guise of "publicity space". Material is either communicated
direct or "inspired"at the Publicity Sect on 1 a direction.
A careful check is maintained on the reproduction of material
supplied and if this should fall below a reasonable standard
or the editorial policy not be satisfactory, the proprietor
is