المجموعة ٣٠/٨٠ "التجارة: تقارير عن أسواق الخليج الفارسي والفرص التجارية" [و‎‎٣‎٢‎٧] (٧١٢/٦٥٤)

D.O.T./M.I.C.
1. Extent of the market, and its sources ’of supply.
Under this heading the report should deal with the
— present scope and importance of the trade, and the extent
to which it is supplied by:-
(a) Local production.
(b) Imports of British goods.
(c) Imports of other foreign goods.
(Statistics of imports need not be given where
these are known to be available at the Department.)
2. Possibilities .of an increased British trade .
The two main subdivisions under this heading should be:-
(a) The possibility of an increase in British imports
owing to a general growth in the demand - a factor
offering opportunity to all the supplying countries.
(b) The possibility of United Kingdom traders securing,
at the expense of competitors, a larger share in the
existing trade.
The points to be covered under (b) may vary with
circumstances, but should generally include:-
(1) A survey of the trading methods general to the
market, e.g. Direct importation f;r*om manu
facturers or indirect importation through
merchant firms or other intermediaries; repre
sentation by local agents and the basis on which
t}ie latter work, e.g., on commission or pur
chasing; the usual rate of commsssion payable
to commission agents should be stated; usual
terms of payment; most favoured method of
quoting, i.e., c.i.f. destination or f.o.b.
port of supplying country, etc.
(2) Any special features of the sales methods
adopted by the most successful competitors,
e.g. representation, service, advertising, etc.
(3) Reasons, other than salesmanship, for the
popularity of their goods, e.g. quality, price,
appeal to local tastes, distinctive packing,
etc.
3. Suggestions for popularising British goods.
Under this heading should first be stated the degree of
willingness shown by United Kingdom exporters to fall in with
2. (b) (1); following which should be given a comparison
between British methods and goods and those dealt with under
2. (b) (2) and (3).
Finally should be made any suggestions, not already made
or implied, as to measures which are deemed likely to make
greater appeal to (a) the trader and (b) the buying public.
1.
D 14619 - 1 - 1600 I J - R P